MANUFACTURING Rick Klotz, the designer behind the Fresh Jive veteran streetwear brand and the now-shuttered Gonz! surf brand, thinks the last thing the core beach/surf market needs is another surf brand.
To that end, in 2008, when he launched Warriors of Radness, a line inspired by the bright and edgy beach/surf styles of his youth, he skipped core stores almost entirely and targeted upscale specialty retailers. “I have no interest in selling to commercial surf stores,” Klotz said. Not one to mince words, he added, “I don’t like what the more»
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