Tuesday, July 14, 2009

In Depth

Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market
With a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.

--Chuck Ross
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